Google Search has rolled out a new update this June in its algorithm and it appears to favour video contents.
Google Algorithm Update June 2018
The Search Giant has come to the understanding that visual is the interest of most users of late and they have adjusted in their latest update to improve the result of the search queries from user giving more priority to video contents.
Like the Top Stories carousel, Google Search Update June 2018 has rolled out the Video carousel and it appears at the top of search results displaying top video content related to the searched keyword.
How Do You Improve Your Search Traffic With This Update?
Good question! You should have a good and comprehensive schema structured data that tells Google the kind of content you have. Mind you, only post contents that passed the structured data test will appear in search result.
So if your content has a video in it, make sure it’s readable by Google robot.
Test Your Post Url for Structured Data HERE
This is one major challenge for many bloggers and content curators out there – understanding the idea of linking in posts. The question is – does outbound (external linking) cause more harm or benefit to your SEO?
Before you get the answer, I’ll like to put you through the most vital component of SEO which is User Experience (UX)
While you own your blog, have it mind that you don’t own the browser of your user – in other words, they should be able to have full control on how they visit pages on their browser. Viewing your website and click on a link that opens in another tab might be frustrating to many of these users. Fine, you trying to maintain a low bounce rate, you don’t want them to exit your page too quickly. But these users are also aware of the back button, so they could always go back to your page at their own will, why try to force them?
Outbound Link and SEO
How does Outbound link affect SEO – it does in some ways.
1. It affects UX – User Experience in the digital age is quite important and cannot be overemphasized. You need to give them the full power to experience your web pages in the way they desire. Having web pages that carry a ton of outbound links will irritate users and they will never want to come back to your site or in a common way, they might end up closing the entire pages of your website.
2. It discourages low-end browsers – Now, you need to understand that there are different strokes for different folks. Having web pages that can serve all browsers is quite necessary. So what happens to users with low-end phones that can’t multi-task? You practically telling them your website isn’t for them – which isn’t your plan. So have them in mind and create UX that will work for all browsers and devices.
Solution to Outbound Link and SEO (Safe Practises)
Do not use an outbound link, rather do in-linking. And if you must use use outbound links, make the user aware that the link will open in another tab in such a way that they understand before clicking so they are not caught unaware. Your SEO will still remain intact as long as they still navigating on yoru website. However, another way make users stay longer on your site without them following external links out of your website is to make your posts sorted in such a way that they have enough to consume on that particular page.
Have it mind that not all pages on your website are important, so they might leave some pages quicker than others. The ones that matter should be your focus. Optimize contents to make them stay longer – use images, illustrations, videos if necessary – all of these will keep them longer on a particular page.
Yesterday was actually another moment of explosion as my twitter handle @woldezzy blew up with lots of notifications after my series of tweets on Web solutions.
Im still quite amazed that a lot of bloggers and content marketers are not aware of the usefulness of SEO (Search Engine Optimization) One even had to ask me the meaning of SEO.
Well, this has prompt me do develop a starter pack on how to can set your blog SEO yourself. Yeah! yourself. By following my simple practical techniques, it will benefit youe website a whole lot.
First, after setting up a blog or website, the prerequisite will include Search Engine Webmasters. Meaning you submit your websites to search engines as the owner. The basic search engines available for this include Google, Bing also Pinterest is another platform worth notifying.
For those using Google Blogger as their CMS, since you signed up with your Google account, you are seen as the administrative owner of the website, so no further verification is need, you can also integrate your blog with Google Analytics.
For those on WordPress CMS, you can use the plugin All Meta Tags to paste your meta codes.
Then you can sign up at Google Webmaster, Bing Webmaster and Pinterest.
You can paste the meta details obtained from the sites in your meta header and make sure they remain there to avoid losing track.
In the next chapter, will explain what you should track.
It’s no longer news that blog and content sites are not tapping into the new Google optimized mobile display known as “Accelerated Mobile Pages” (AMP).
By now, you should know if your website is not responsive or mobile friendly, you will be missing out of search engine traffic. You stuck on this? Don’t sweat it, the new AMP version can be served to your visitors and the good news is; not mobile site can be more optimized than the AMP Version.
For WordPress sites, you can install the AMP WordPress Plugin. However, this plugin is not all that is needed, you will need another installation, AMP for WP which will serve the optimized theme to your visitors
PS: AMP is only served to visitors from search engine.