'Wole Oduwole · Marketing Executive · TechPreneur
I build things that compound.
Twelve years of SEO, growth and product marketing for tech companies across Africa and the UK. Founder of SEOGidi. Occasional researcher.
§ 01 About me
I help tech companies grow.
My full name is Adewole Oduwole. I was born in Nigeria and I have spent the last twelve years in marketing, working across three overlapping practices: search, growth, and product.
Along the way, I helped launch Google products across Africa, consulted with over five hundred brands in fintech, edtech, and media, and founded SEOGidi, an AI-native SEO platform for startups. I am also currently reading for an MRes at the University of Wolverhampton.
One rule guides everything I do: work must compound. Every campaign, every article, every audit. If it does not build on what came before, it is not worth doing.
§ 02 What I do
Three disciplines, one way of working.
Search
Technical audits, content architecture, and link strategy for products that need to be found by people who are already looking.
Growth
Acquisition, retention, and lifecycle work for early-stage teams building the compounding engine, not the leaky bucket.
Product
Positioning, messaging, and market research for founders bringing new categories or new geographies to market.
§ 03 Selected work